Beauty Trends 2018, Our Predictions
2017 left us with plenty to talk about. With sparkly lips, high ponytails and a love for impeccably contoured makeup looks, it was definitely a year that gave us some over the top, extravagant looks – and we can’t wait to see what 2018 has in store for us!
So here is our list of predictions about the beauty trends that are going to rule in 2018:
1. An emphasis on skincare
It’s all about looking your best, and that begins with good skin. We predict that the beauty industry is going to lean in a big way towards skincare for flawless skin in 2018. Instead of heavy makeup, youthful, lit-from-within skin is what you should be aiming for this year!
We recommend the WOW Fairness Cream, along with the WOW Flawless Skin Whitening Pearl Serum, for smooth, dewy skin. While the cream lightens and brightens your skin, the anti-aging properties of serum keeps it looking youthful and glowing.
2. Eco-friendly products
‘Environment-friendly’ was already a big buzzword in the beauty industry in 2017, and we promise you it’s only going to get bigger. Consumers are now more aware and looking for products that benefit not just them but the planet too. After all, that is the socially responsible way to go.
3. Detox all the way
The best way to get that much-coveted lit-from-within look is to actually begin from within. The beauty industry and consumers are now realizing the importance of being healthy to look good. In such a scenario, detoxing to rid the body of impurities, as well as taking supplements for better skin is going to be a big trend in 2018.
We also recommend WOW Probiotics for improved immunity and overall wellness. The WOW Apple Cider Vinegar is also an excellent product to consume for clearer, acne-free skin and to aid in weight loss. Besides being a nutritious addition to the diet, it also helps to whiten teeth naturally!
4. Chemical-free romance
Natural is always better. Always. People now understand that chemicals in beauty products do more harm than good for their hair, skin and general health. While sulphates in beauty products can strip your hair of its protective natural oils and dry your skin out, parabens are harmful preservatives found in most hair and skincare products. Similarly, mineral oils are common addition to beauty products – but instead of moisturizing your skin, they can clog pores and lead to breakouts.
All WOW products are free of sulphates, parabens and mineral oils, which make them an excellent choice for people who are looking for natural, chemical-free products. It also means that they are a better alternative for people with sensitive skin.
5. Better body care
We all spend ages before the mirror to cleanse, tone, moisturize and make up our faces, but do we give our bodies equal attention? The answer for most of us would be a resounding no. Fortunately, we think that will (and should) change in 2018 as treating your body as you would your face becomes the norm. Expect to see more of luxurious body washes, tempting body butters and exfoliators to keep your body soft and glowing from head to toe.
We recommend you check out WOW and Body Cupid’s ranges of body care products to find something that suits your skin type perfectly. From fragrant shower gels to gentle scrubs to antioxidant-rich body polishes – they have it all! The best part is that all their products are free of harmful chemicals, making them perfect for giving your body some extra TLC.
6. DIY rage
If you think mass-produced beauty products are just not for you, why not dabble in some creative DIYs? DIY or Do-It-Yourself means you can make an entire range of treatments that are perfect for you. A face mask that’s perfect for your skin type or a foot soak after a long day – these beauty treatments are the perfect way to treat yourself.
The range of essential oils by WOW is the perfect place to start your DIY beauty treatment journey. Oily skin bothering you? A couple of drops of WOW lemon essential oil in your DIY face mask will take care of it! Need a natural toner? Some rose water with WOW lavender essential oil is a better way to go than store-bought options! Need anti-aging skincare? Try WOW Geranium Essential Oil blended in almond oil.
So which beauty trend of 2018 are you most excited about?