Health & Wellness


The ‘liquid gold’ of personal care

The argan oil phenomenon has suddenly exploded and taken over the beauty industry, but you certainly won’t hear us complaining. Cold pressed derived from the argan fruit which is found only in the North African nation of Morocco, argan oil is today known best for a host of beauty benefits it provides. So celebrated are its rejuvenating benefits that it is often referred to as ‘liquid gold’!

Let’s take a look at what exactly these benefits are why you should include argan oil in your beauty routine.

1. It’s great for all skin types – and hair!

When you hear the word argan oil, you probably think of gorgeous, shiny hair. It is true that today argan oil is prominently marketed as an essential component of hair care products. In this marketing gimmick, however, many forget that it is also wonderful for skin.

Argan oil has been used by women for thousands of years as a traditional one-stop skincare solution. It is excellent for all skin types – whether to nourish dry skin (it matches skin’s own healthy sebum) or to moisturize acne-prone skin (it does not clog up skin pores). It is also, of course, great for restoring life and shine to damaged and brittle hair.

2. It’s full of vitamin E and antioxidants

Vitamin E is so good for your skin that there are entire skincare ranges based around it. It blocks free radicals from the body which play a part in ageing. In this way it keeps your skin youthful and glowing. It is also well-known for its anti-inflammatory properties which soothe and hydrate sensitive skin.

3. It’s an excellent moisturizer

Argan oil contains healthy unsaturated fatty acids which help the skin retain more moisture and promote healthy metabolism. These unsaturated fatty acids in argan oil also help make your skin softer and healthier. This hydrating oil, therefore, is wonderful for treating chapped lips, brittle nails, dry skin and flaky patches. You can use it as a face oil, a hair oil, a nail or cuticle massage oil. The best part? It gets absorbed easily, leaving no shiny residue behind.

We recommend Body Cupid’s Shea and Aragn Oil Body Butter to gently nourish and hydrate your skin. Not only will it keep it moisturized through the day, it is also free of harmful mineral oils and parabens – making it an excellent choice for all skin types.

4. It doesn’t clog pores

Mineral oils are found in many skincare products and marketed as moisturizing agents. However, instead of actually getting absorbed by the skin to hydrate it properly, mineral oils form a layer on top and clog pores – something that can aggravate acne and affect sensitive skin. In contrast, argan oil is gently hydrating and non-comedogenic i.e. it does not clog skin pores. It balances out your body’s natural oil production to leave it soft and smooth. It also remains stable in sunlight, making it perfect for day time wear.

We love the WOW 10 in 1 Active Miracle Day Cream which contains Moroccan argan oil along with other fabulous skincare ingredients like raw honey, shea butter, extra virgin olive oil and aloe juice. All of these come together to keep your skin youthful and glowing.

5. The perfect hair softener and strengthener

You only need to take a look at the hair section of any premium beauty store to know how popular argan oil is. Argan oil is the perfect conditioner for dry, dull and damaged locks. Not only does it prevent further damage, over time it actually repairs your hair and restores shine and bounce to it.

WOW Total Radiance Shampoo is infused with argan milk, which is made using pure Moroccan argan oil. It’ll leave your hair hydrated, shiny and better than before.

6. It’s goodbye to frizz

Argan oil is now part of most shampoos, conditioners and hair oils that market themselves to women who want sleek and shiny tresses. An excellent conditioner, it works to tame frizzy, flyaway hair without weighing your locks down. You can use it while styling your hair or before blow drying it to protect it from heat and add some extra shine.

We recommend the Wow 10 In 1 Miracle Hair Oil that provides intense hydration to hair. Formulated with argan oil along with sweet almond, extra virgin coconut, jojoba and grapeseed oil, among others, it is a one-for-all product that strengthens hair, nourishes scalp and breathes new life into dull and lifeless locks. As with all WOW products, this one too is formulated without harmful sulphates and parabens.



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